
ABOUT KELLY
Kelly is a highly qualified and respected multi-award-winning dog groomer, with accolades like ‘YKC Groomer of the Year’ and ‘Salon Groomer of the Year.’ She’s frequently called upon for judging roles across the country and has been nominated for two ‘Speaker of the Year’ awards. Kelly is also part of the Pet Collective Competition Team.
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Her passion for dog grooming goes beyond competitions. As a contestant on BBC’s Spotlight and Pooch Perfect, Kelly showcased her dedication and love for the industry.
An internationally trained groomer, Kelly’s commitment to learning has led her to study with world-renowned experts in Asia. She holds Level 4 and 5 qualifications and is a recognised Opawz Creative Grooming Specialist.
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As a natural educator, Kelly loves sharing her knowledge, helping both novice and experienced groomers grow. Her approachable, friendly style fosters confidence and personal connection.
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At KJG Dog Grooming Academy, we prioritise dog welfare. Our courses emphasise safe handling and positive reinforcement, essential skills for grooming. Kelly also travels the country teaching Compassionate Handling and Behaviour in the Salon.



WHY CHOOSE KJG DOG GROOMING ACADEMY?
Small Class Sizes – At KJG Dog Grooming Academy, we take on just four students at a time, ensuring you get plenty of one-on-one attention from your tutor.
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Expert Instruction – Our tutors have over 22 years of experience in the industry and hold qualifications in dog grooming, teaching, and First Aid, bringing a wealth of expertise to your learning.
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Variety of Learning Techniques – We offer a range of teaching methods, including theory, one-on-one sessions, group work, educational games, shadowing days, demonstrations, and hands-on grooming. You’ll work with real dogs, mastering different breeds, coat types, and grooming techniques. We’re always happy to provide extra support for those needing help with theory.
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Ongoing Support – Our commitment to our students doesn’t end at graduation. We’re always available to offer advice and guidance, building lasting connections with each of our students.
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Real Training Dogs – The dogs you groom at our academy are real customers, providing you with valuable experience handling different requests, grooming challenges, and varied behaviours and health conditions.
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Business Experience – As a working salon, we give you insight into the daily operations of a grooming business. You’ll learn about customer interactions, pricing, scheduling, and time management to prepare you for running your own salon.
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Flexible Learning Options – We understand that life is busy, so we offer flexible course options. Our classes run Tuesday to Friday, 9 am - 3 pm, with the option to attend from one to four days a week, based on your schedule.
THERE'S NO PLACE LIKE HOME...
I started grooming at 17, after a conversation with my mum about working together. I had already completed a grooming course as part of an animal care program at college and worked as a vet nurse assistant at Kingsteignton Vet Group. We enrolled in a dog grooming course together and quickly fell in love with the work.
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My mum, Gill, and I then launched Fido Sassoon Canine Beauticians. What began in our garage soon grew into a full shop as the business flourished. Running a business was a steep learning curve, teaching me about customer relations, advertising, and the importance of community involvement. In 2009, I competed in my first grooming competition and proudly won YKC Groomer of the Year.
In 2013, I decided to expand my experience and took on the role of grooming manager for Pets at Home. There, I learned a lot, attending seminars with industry experts. However, I realized that the corporate world wasn’t for me.
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While still running my salon in Devon, I returned to my old training academy as a manager for nearly four years. During this time, I earned my higher diploma and ICMG, and won at national competitions, including two Best in Shows.
As a regular seminar speaker and course creator, I now travel the UK, delivering private training at salons and colleges. In 2017, I took the leap to open KJG Dog Grooming Academy, returning to Devon to teach students from the same place I started all those years ago.
I’ve always been driven to succeed, and I encourage my students to push themselves to be the best they can be.